Our Team

We believe our employees are our most valuable asset and are the faces who set us apart. Our integral belief and commitment is to invest in our employees in a multi-faceted approach through providing opportunities, growth, training, and stability.

As licensed specialists with years of experience, we are committed to our clients and love what we do. 

Shannon Roche

Director, Medical Esthetician & Laser Technician

Shannon became a professionally licensed esthetician in 2002 and went on to pursue and maintain her medical esthetician and laser technician certifications. Shannon left esthetics for an opportunity in Human Resources, which lead to great success in her 15-year tenure – her most recent position being a Director of a multibillion dollar North American company.

Over the years as a business professional, Shannon never lost sight of her passion for esthetics and decided to return to the industry to follow her dream – to open a spa of her own based around the high-quality standards and training instilled in her by her mentors. 

Dr. Deanne Watrich

Medical Director MD CCFM (EM)

Dr. Watrich personally administers all of our injectable treatments at Divine & Free. In addition to performing cosmetic injection services, Dr. Watrich is an Emergency Physician working out of the Misericordia Hospital, she also works with emergency ultrasound as well as underwater & hyperbaric medicine, and is a clinical lecturer for the Emergency Department of Medicine at the University of Alberta.

For those of us looking for a natural refreshed look, Dr. Watrich’s injection style enhances natural beauty and contours while bringing symmetry to the face. She prefers a “less is more” approach with her patients.

Amanda Killan

Medical Esthetician

Amanda is a licensed medical esthetician with 7 years experience in the industry, having completed her training at MC College and Aesthetic Laser Training Academy. She is considered an expert in medical spa services with extensive experience with acne-prone skin. Additionally, she offers a full suite of services from med spa to manicures, pedicures, and waxing.

Amanda enjoys the versatility in her work and approaches every services with utmost professionalism.

Lacey Allen

Medical Esthetician

Lacey got her start in the esthetics industry at the age of 17 as a receptionist in a prominent day spa in St. Albert and worked closely with Shannon. Lacey went on to pursue her esthetics career and became licensed in 2005 at Alberta Academy of Esthetics and went on to receive her laser technician certification. Lacey’s thorough attention to detail is demonstrated in her work. She is also a self-proclaimed “product junkie.”

Lacey’s thirst for knowledge is never-ending. You will often find her studying protocols, ingredients, products, you name it! She refuses to give anything less than 110% to her clients when it comes to her services and product recommendations.

Fran Vogel

Training Manager & Skin Specialist 

Fran was one of the first female entrepreneurs to open one of the first day spas in Edmonton in the 1980s. Fran, in a joint-partnership with Dianne, achieved success as one of the most reputable business owners operating one of the most recognized and trusted day spas in Edmonton and area for over 32 years. Fran oversaw the operational and training management of the business within her partnership, and is an industry expert known for her ability to train and groom some of the best technicians with the highest standards in the beauty and wellness industry.

Shannon considered Fran to be her mentor when she began her career in esthetics and even with Shannon’s career change, they remained great friends throughout the last 18 years.

Samantha Dianocky


Samantha, also known as “Sam,” graduated from MC College in 2020 and swiftly began her career in esthetics. She has had an interest in esthetics, beauty, and skincare ever since her youth.

With a wealth of knowledge and a diligent work ethic, Sam prioritizes client-centered care in all her endeavors. Her greatest joy lies in helping clients feel wonderful and achieving their goals.

McKenna Swanson

Marketing & Guest Relations Manager

McKenna is an experienced customer service representative and has specialized in the spa industry for 8 years. She is adept in her encylopedic knowledge of our wide range of treatments and has trained extensively with our product lines, most notably Jane Iredale, Alumier and Sothys Paris, being recognized as a brand ambassador.

Although not inherently obvious, McKenna has dealt with a difficult skin condition since her youth and aims to assists others in making informed and educated decisions, especially those with hyper-reactive or problematic skin.